IAB needs to get with the times
June 5th, 2007
So the IAB just added two new ad-units to their “Ad Unit Guidelines”. Quoting from the email I just received:
The IAB’s Ad Sizes Working Group released two new ad sizes as part of the IAB’s Ad Unit Guidelines. Please click here to view the new sizes. The industry is invited to comment on the additions for 30 days, beginning today and ending July 6, 2007. Please submit comments to ******* (removed email so that she doesn’t get spammed).
Want to know what they are? 300×100 (huh?) and the spanking brand new 720×300 popunder! Humm… haven’t publishers been running pop-unders in vast numbers for years now?
