New York Times article on RTB
March 11th, 2010
Sorry for a bit of self promotion, but, Stephanie Clifford from the New York Times just published a great story on real-time bidding and how AppNexus & eBay have worked together over the past year to dramatically increase ROI with Real-Time buying from companies like Google:
Instant Ads Set the Pace on the Web.
Scary, I’ve been trying to explain to my mother what I do for years, but I think she’ll finally get it after reading this.
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