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Good post on data-flows and affiliate marketing

July 14th, 2008

This post by Carsten Cumbrowski on data-flow in affiliate marketing gives some good insight into the inefficiencies of the affiliate marketing world. The diagrams (see below) look very similar to display — too many tiers of aggregators primarily dealing with massive segregation, lack of standards and inefficiencies.

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Posted by Mike Filed in ad networks, affiliate marketing
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