Performance spending is up!
May 26th, 2007
IAB released some more stats this past week, and it looks like performance spending is growing quickly. In 2005 performance based ads were 41% of online display dollar, and this year it’s 47%. (Also note 2005 it was 5.1 billion and 2006 7.9 billion). Huge growth!
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- Are you optimizing on the ‘View’?
- Premium vs. Remnant — (Part II — Demand)
