Mike On Ads

Before I start writing about more interesting things I thought I’d write a quick intro. I am a self-described ‘techie’. Even though I got a degree in Economics, I’ve always been fascinated by technology. All throughout school I was always putsing around with computers, whether it was developing websites or building machines. My first job out of school was as a ‘Business Intelligence’ Consultant at a firm called Answerthink. Although the work there didn’t really fascinate me too much, it taught me some good skills which landed me a job at Right Media, a technology company that just recently launched an exchange for online advertising.

So, over the past two years at Right Media I’ve gotten a lot of insight into the online advertising industry and decided it was time for me too to follow the hordes, cave into peer-pressure and start my own blog. I don’t really care about Mesothelioma, and everybody else is already blogging about techie things, so I’m blogging about the ad-industry. It’s an industry that is commonly misunderstood and beyond search & contextual advertising I haven’t found too many people that blog about it. So here goes!

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