Mike On Ads » conversion tracking http://www.mikeonads.com Ramblings about online advertising, ad networks & other techie randomness Fri, 18 Nov 2011 00:07:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Good post on how conversion tracking works http://www.mikeonads.com/2007/12/03/good-post-on-how-conversion-tracking-works/ http://www.mikeonads.com/2007/12/03/good-post-on-how-conversion-tracking-works/#comments Mon, 03 Dec 2007 22:24:47 +0000 Mike http://www.mikeonads.com/2007/12/03/good-post-on-how-conversion-tracking-works/ Greg Yardley wrote a nice post explaining how advertiser use pixels (also known as beacons) to track conversions. Nice read for those that don’t understand how conversion tracking happens.

I will disagree with Greg though that we haven’t had privacy online for a while — even though our actions are being tracked they are all on an anonymous basis. Facebook is the first that wants to tie this with a name. There’s a big difference between being able to say:

“A user with cookie ID #ace8748dff clicked on a Netflix ad at 10:45am on Nov 29th on mikeonads.com after having seen it four times and then signed up for a 30 day trial.”

and

“Mike Nolet bought Netflix today.”

I’m fine with the former, but the latter kind of freaks me out!

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