Comments on: Right Media’s Predict http://www.mikeonads.com/2011/03/23/right-medias-predict/ Ramblings about online advertising, ad networks & other techie randomness Wed, 28 May 2014 09:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: keylogger http://www.mikeonads.com/2011/03/23/right-medias-predict/comment-page-1/#comment-147489 keylogger Sat, 05 May 2012 11:12:00 +0000 http://www.mikeonads.com/?p=617#comment-147489 I liked very much to read this post. I liked very much to read this post.

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By: keylogger http://www.mikeonads.com/2011/03/23/right-medias-predict/comment-page-1/#comment-147461 keylogger Mon, 16 Apr 2012 05:01:00 +0000 http://www.mikeonads.com/?p=617#comment-147461 Thanks for your great information, Thanks for your great information,

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By: keylogger http://www.mikeonads.com/2011/03/23/right-medias-predict/comment-page-1/#comment-147400 keylogger Fri, 06 Apr 2012 04:56:00 +0000 http://www.mikeonads.com/?p=617#comment-147400 Very good article, thanks! Very good article, thanks!

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By: repair corrupted zip file http://www.mikeonads.com/2011/03/23/right-medias-predict/comment-page-1/#comment-147297 repair corrupted zip file Wed, 07 Mar 2012 05:49:00 +0000 http://www.mikeonads.com/?p=617#comment-147297 Thank for a sharing this articles, That's very interesting... Thank for a sharing this articles, That’s very interesting…

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By: Adtools http://www.mikeonads.com/2011/03/23/right-medias-predict/comment-page-1/#comment-147156 Adtools Tue, 29 Nov 2011 13:29:00 +0000 http://www.mikeonads.com/?p=617#comment-147156 AppNexus have indeed started issuing patents in this space - "ADVERTISING VENUES AND OPTIMIZATION" - http://www.freepatentsonline.com/20110231242.pdf AppNexus have indeed started issuing patents in this space – “ADVERTISING VENUES AND OPTIMIZATION” – http://www.freepatentsonline.com/20110231242.pdf

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By: Please…enough about your algorithm. | Tangled in the Internets http://www.mikeonads.com/2011/03/23/right-medias-predict/comment-page-1/#comment-147003 Please…enough about your algorithm. | Tangled in the Internets Wed, 21 Sep 2011 04:28:44 +0000 http://www.mikeonads.com/?p=617#comment-147003 [...] enough, one of the guys that actually has a patent on a much used algorithm points to their practical limitations.  Humans are very good at [...] [...] enough, one of the guys that actually has a patent on a much used algorithm points to their practical limitations.  Humans are very good at [...]

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By: Mike http://www.mikeonads.com/2011/03/23/right-medias-predict/comment-page-1/#comment-140815 Mike Mon, 28 Mar 2011 20:09:23 +0000 http://www.mikeonads.com/?p=617#comment-140815 Hi John -- Not sure why it's unprofessional. Remember, the whole point of a patent is to push information *into* the public domain. In exchange for publishing how an invention is built you receive the exclusive right (the patent) to that intellectual property for a number of years. In many cases if something is truly "secret sauce" (eg, the recipe behind Coca Cola or many financial trading algorithms) are deemed trade secrets and hence expressly *not* patented so that the public will *never* find out. In the case of RM's predict... you *can't* just re-build it... because Yahoo! owns the exclusive rights to this IP. Not to mention the fact that this document is four years old and given the pace of innovation probably not relevant to how the platform operates today. For AppNexus -- yes we're also filing patents and yes when those issue you'll be able to read all about our secret sauce. Setup a Google alert for AppNexus patent and you'll even receive an email when they enter the public domain =). In terms of your question about seat specific optimization -- absolutely. There's a problem of averaging... there isn't one algorithm that works for everybody and it certainly makes sense to build models that are specific to certain buyers or buyer types. Personally I'd orient more to brand or advertiser specific rather than seat since a seat can represent many different types of buyers but that's just my bias. Cheers, -Mike Hi John –

Not sure why it’s unprofessional. Remember, the whole point of a patent is to push information *into* the public domain. In exchange for publishing how an invention is built you receive the exclusive right (the patent) to that intellectual property for a number of years. In many cases if something is truly “secret sauce” (eg, the recipe behind Coca Cola or many financial trading algorithms) are deemed trade secrets and hence expressly *not* patented so that the public will *never* find out. In the case of RM’s predict… you *can’t* just re-build it… because Yahoo! owns the exclusive rights to this IP. Not to mention the fact that this document is four years old and given the pace of innovation probably not relevant to how the platform operates today.

For AppNexus — yes we’re also filing patents and yes when those issue you’ll be able to read all about our secret sauce. Setup a Google alert for AppNexus patent and you’ll even receive an email when they enter the public domain =).

In terms of your question about seat specific optimization — absolutely. There’s a problem of averaging… there isn’t one algorithm that works for everybody and it certainly makes sense to build models that are specific to certain buyers or buyer types. Personally I’d orient more to brand or advertiser specific rather than seat since a seat can represent many different types of buyers but that’s just my bias.

Cheers,

-Mike

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By: John 2 http://www.mikeonads.com/2011/03/23/right-medias-predict/comment-page-1/#comment-140723 John 2 Mon, 28 Mar 2011 05:53:28 +0000 http://www.mikeonads.com/?p=617#comment-140723 Seriously now??? How professional is this post. Are you going to publish AppNexus secret sauce when they replace you? We've been told RMX had changed their predict few times since then and are not working on customized predict per seat. Will be good to hear your opinion on how valuable things like that are. Seriously now???
How professional is this post. Are you going to publish AppNexus secret sauce when they replace you?

We’ve been told RMX had changed their predict few times since then and are not working on customized predict per seat.

Will be good to hear your opinion on how valuable things like that are.

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By: john http://www.mikeonads.com/2011/03/23/right-medias-predict/comment-page-1/#comment-140519 john Thu, 24 Mar 2011 21:02:49 +0000 http://www.mikeonads.com/?p=617#comment-140519 hey hes back! please dont leave us again! hey hes back! please dont leave us again!

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