Comments on: The World is a’ Changing

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By: The future of ad networks, and other musings… | Welcome to CPM Advisors

Wed, 02 Sep 2009 19:59:49 +0000

[...] agree with many points in this post from MikeonAds.com on 11/10/08: This combined with all of the above show a great picture for technology focused ad [...]

By: Mindy

Mindy — Sat, 07 Feb 2009 19:38:16 +0000

There are some positives and negatives to the world changing with online business. One it brings distant cultures closer and two it makes communication easier so I would think these two far outweigh any negatives. Barriers, in effect, are broken.

By: Mike On Ads » Blog Archive » Introducing “buy side” versus “sell side”

Thu, 11 Dec 2008 02:16:46 +0000

[...] The World is a’ Changing [...]

By: JT Batson

JT Batson — Tue, 18 Nov 2008 01:28:38 +0000

Mike, so glad you’re talking about this. When we launched the Rubicon Project in 2007, all the players acknowledged the pain, but no one had any idea how to broach a solution. The fragmentation is insane: globally, $65 billion is being spent across 400+ networks. That said, it IS an incredibly exciting time in the industry – we’ve tracked 40% growth in traffic and revenue in the last three weeks alone.

At ad:tech, we issued our Q3 Market Report, for which we analyzed almost 28 billion impressions delivered over the course of Q3 (up nearly 100 percent from Q2) to 240 million unique Internet users, across nearly 300 networks. In the report we note there’s no doubt this is a tough time for many businesses in our sector and across the board. Overall, however, we’re confident that online advertising will continue to represent a significant and growing portion of marketing spend, driving continued demand for ad networks and the Rubicon Project, which builds revenue and offers tremendous time and resource efficiencies for website publishers.

Publishers will continue to create content, granting networks access to even more inventory; while, given market conditions, media agencies may thin their ranks. This combination means ad networks can provide more value than ever, as advertisers will be honed in on making the most efficient buys possible.

Inevitably, some networks will fail. Ad networks that offer specialized audience-targeting technology, unique data or tracking capabilities, and/or highly niche vertical focus, however, will continue to deliver value via access to premium inventory and audiences.

Change is a’coming, and we’re happy to be here for premium publishers seeking the best possible monetization platform amidst it.

By: Karen

Karen — Mon, 17 Nov 2008 05:44:30 +0000

Hi, Mike
Interesting read. I am new to online ad business and particularly interested
in the online advertising supply/value chain, starting from advertiser’s budget allocation to the point of purchase of online ad space. How would an advertiser’s budge flow through each step of the process into an amount spent online & most importantly what “cut” is taken at each step of the process? Do you know where I can find such info? thanks.

regards,
Karen

By: Mike

Mike — Sun, 16 Nov 2008 16:17:40 +0000

Testing new comment

By: seb

seb — Sat, 15 Nov 2008 14:18:58 +0000

hi mike
your article is very very interesteting for me as i work in france in the online ad industry since 99 and we do not have here exchanges for some juridical problems…anyway some companies as ùmine are using Rightmedia or msdr even though..
i have a question about those “Real time bidding platforms”…what are these ? i have’ read that adecn launched something like this at the beg of this month, is this what you speak about (even if i remember that adecn = microsoft , so of the big 4 !!) or are you speaking about other platforms ??

regards
seb
http://lapubonline.com (in french)