Comments on: The Facebook API revolution

By: zip recovery tool

zip recovery tool — Wed, 07 Mar 2012 06:59:00 +0000

GReat information, very useful for all us

By: zip recovery tool

zip recovery tool — Wed, 07 Mar 2012 06:59:00 +0000

GReat information, very useful for all us

By: Frank

Frank — Wed, 03 Oct 2007 00:57:30 +0000

Mike,

Do you have an opinion on the DoubleClick Ad exchange?

Here is a link to their demo
http://www.doubleclick.com/products/advertisingexchange/demo/demo.aspx

By: Mike

Mike — Thu, 27 Sep 2007 13:37:22 +0000

Didn’t read the full tutorial but I wouldn’t trust it too much. That’s a VERY old article referencing doubleclick network & Windows NT 3.51.

By: Frank

Frank — Thu, 27 Sep 2007 06:18:32 +0000

Mike,

Thanks for the feedback! I gather from your comments the ad serving process exhibits a lot of redundancies.
I did some research on this site http://www.webmonkey.com/webmonkey/e-business/marketing/tutorials/tutorial1.html
and discovered there are numerous 3rd party softwares that could reduce if not eliminate the redundancies.

By: Mike

Mike — Thu, 27 Sep 2007 01:58:06 +0000

Indeed, an appliance such as yours would require server side ad-calls. I covered the traditional method of ad calls a while back in this post — http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/

By: Mike T.

Mike T. — Wed, 26 Sep 2007 21:21:27 +0000

Mike,

Following on that last comment, we developed an ASIC based anti-spyware/AV appliance originally targeting large enterprises and universities. We scan HTTP traffic at gigabit speeds for over a million types of malicious code. Recently an adserver company has contacted us to see if they can leverage our technology to help solve just this problem.

But it sounds like for myspace to be safe, they would have to have all their adserver folks on board with this type of solution, one box in front of x-servers.

Please excuse my ignorance, I’m doing some background research and found the blog. I think our product might be adaptable to help solve this current problem.

By: Mike

Mike — Wed, 26 Sep 2007 14:13:10 +0000

Actually no, currently many servers may be involved but they all pass through the browser. For example, if Myspace shows an ad to a user via the Right Media Exchange which then redirects the user to Avenue-A using Atlas, the following would hapen:

- Browser requests page from Myspace
- Myspace sends back html with iframe to RMX
- Browser requests ad from RMX
- RMX sends back html with iframe to Atlas
- Browser requests ad from Atlas
- Atlas sends back img tag referencing ad
- Browser requests ad from Akamai

Notice that Myspace loses all control once the page content has been returned and has no log or audit trail of what the RMX or Avenue-A may serve.

-Mike

By: Frank

Frank — Wed, 26 Sep 2007 05:56:19 +0000

Nice post Mike! I have a question for you though.. Forgive my ignorance but what exactly do you mean by the statement
“I wouldn’t be surprised if the bigger players (Myspace, Yahoo, MSN, etc.) start to ask for server-side ad-requests soon”
I was under the impression the “server-side ad request” process was inherent in the ad serving process. Meaning an advertiser’s creative generally passes through a series of servers before reaching the publisher’s web page. So i envisaged an advertiser’s creative gets uploaded to an ad serving company’s server i.e Doubleclick before getting served onto the targeted web page through the publisher’s server.
If this is the case, don’t you think one of these “pass through servers” would have some form of virus detection software embedded in them to detect these threats.