Comments on: IAB needs to get with the times http://www.mikeonads.com/2007/06/05/iab-needs-to-get-with-the-times/ Ramblings about online advertising, ad networks & other techie randomness Wed, 28 May 2014 09:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: hiutopor http://www.mikeonads.com/2007/06/05/iab-needs-to-get-with-the-times/comment-page-1/#comment-6258 hiutopor Mon, 17 Sep 2007 09:33:42 +0000 http://www.mikeonads.com/2007/06/05/iab-needs-to-get-with-the-times/#comment-6258 Hi all! Very interesting information! Thanks! G'night Hi all!

Very interesting information! Thanks!

G’night

]]> By: Bennett Zucker http://www.mikeonads.com/2007/06/05/iab-needs-to-get-with-the-times/comment-page-1/#comment-1271 Bennett Zucker Mon, 18 Jun 2007 22:18:42 +0000 http://www.mikeonads.com/2007/06/05/iab-needs-to-get-with-the-times/#comment-1271 A little context might help ... The fabled first clickable banner ad - an AT&T or Zima ad on HotWired.com in October 1994 - measured 468x60 because it was a size that seemed to fit the page on which it was hard coded. Many different ad sizes followed - and confused much of the market - until the IAB published voluntary guidelines in 1996. The Universal Ad Package guidelines have been updated periodically since to include new types of interactivity, new formats, as well as new sizes. As slight as the two recent additions may seem, you should know that a whole bunch of publishers, networks, advertisers and other interested parties weighed in on a fairly lengthy list of possible additions to the guidelines. The goal is to continue to develop the guidelines in a way that encourages innovation and growth of the industry as a whole. In spite of popunders being around for years, many in the industry consider them bad for user experience and, therefore, worthy of banishment! A little context might help …
The fabled first clickable banner ad – an AT&T or Zima ad on HotWired.com in October 1994 – measured 468×60 because it was a size that seemed to fit the page on which it was hard coded. Many different ad sizes followed – and confused much of the market – until the IAB published voluntary guidelines in 1996. The Universal Ad Package guidelines have been updated periodically since to include new types of interactivity, new formats, as well as new sizes.

As slight as the two recent additions may seem, you should know that a whole bunch of publishers, networks, advertisers and other interested parties weighed in on a fairly lengthy list of possible additions to the guidelines. The goal is to continue to develop the guidelines in a way that encourages innovation and growth of the industry as a whole. In spite of popunders being around for years, many in the industry consider them bad for user experience and, therefore, worthy of banishment!

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