Comments on: The Ad-Exchange Model (Part I) http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/ Ramblings about online advertising, ad networks & other techie randomness Wed, 28 May 2014 09:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: ziko http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-148294 ziko Fri, 10 Jan 2014 19:32:00 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-148294 thanks www.ayoubinfo.tk thanks http://www.ayoubinfo.tk

]]> By: Beatrice Walkens http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-147632 Beatrice Walkens Fri, 24 Aug 2012 01:56:00 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-147632 Great article on the ad exchange model. http://www.adservingsolutions.com has information and software on open ad exchange and real time bidding. Much has been improved over the years as the ad serving platforms are open and wide ranging when it comes to targeting, behavior, optimization and audience segmentation. Great article on the ad exchange model.

http://www.adservingsolutions.com has information and software on open ad exchange and real time bidding.

Much has been improved over the years as the ad serving platforms are open and wide ranging when it comes to targeting, behavior, optimization and audience segmentation.

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]]> By: RTB China » Blog Archive » [RTB技术介绍 第一节：RTB究竟是啥?] RTB Part I: What is it? http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-143332 RTB China » Blog Archive » [RTB技术介绍 第一节：RTB究竟是啥?] RTB Part I: What is it? Sat, 14 May 2011 17:04:43 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-143332 [...] Real Time Bidding is the next evolution in how we deliver ads. First, a little refresher in how the traditional adserving process works. Take an ad-request that involves a publisher, an ad-network and an agency (if any of this is new to you, please read this post first): [...] [...] Real Time Bidding is the next evolution in how we deliver ads. First, a little refresher in how the traditional adserving process works. Take an ad-request that involves a publisher, an ad-network and an agency (if any of this is new to you, please read this post first): [...]

]]> By: Mike On Ads » Blog Archive » RTB Part I: What is it? http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-114166 Mike On Ads » Blog Archive » RTB Part I: What is it? Mon, 31 Aug 2009 02:20:54 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-114166 [...] Real Time Bidding is the next evolution in how we deliver ads. First, a little refresher in how the traditional adserving process works. Take an ad-request that involves a publisher, an ad-network and an agency (if any of this is new to you, please read this post first): [...] [...] Real Time Bidding is the next evolution in how we deliver ads. First, a little refresher in how the traditional adserving process works. Take an ad-request that involves a publisher, an ad-network and an agency (if any of this is new to you, please read this post first): [...]

]]> By: SE Collins http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-100342 SE Collins Sun, 17 May 2009 19:02:45 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-100342 DO YOU THINK YOU ARE ALL SO SMART???? I AM A DISABLED PERSON LIVING ON A REMOTE RANCH. THE ONLY CONTACT I HAVE WITH ANYBODY IS THROUGH AN OLD COMPUTER. YOUR JACKASS ADVERTISING HAS CRASHED MY COMPUTER, DESTROYED MY EMAIL AND CHANGED ALL MY SETTINGS MANY, MANY TIMES. IN ORDER TO GET THE COMPUTER TO FUNCTION AT ALL, I HAVE TO SPEND MANY, MANY HOURS SCREWING AROUND WITH IT. DO YOU THINK YOU ARE FABULOUS AND INNOVATIVE? YOU ARE JUST A BUNCH OF IDIOTS OUT OF TOUCH WITH ANYONE ON THE PLANET EXCEPT YOURSELVES. IF I EVER SEE ANYTHING ABOUT DEVRIES UNIVERSITY (WHAT IS THIS? FOR SECRETARIES? OR ANY KIND OF CREDIT BULLSHIT, I WILL IMMEDIATELY TELL ANYONE AROUND THAT THESE PLACES AND THEIR ADVERTISING DESTROYED ANY CHANCE I HAD TO MAINTAIN CONTACT WITH THE WORLD OUTSIDE MY HOUSE. SHERIDAN COLLINS\ NORTHERN NEW MEXICO DO YOU THINK YOU ARE ALL SO SMART???? I AM A DISABLED PERSON LIVING ON A REMOTE RANCH. THE ONLY CONTACT I HAVE WITH ANYBODY IS THROUGH AN OLD COMPUTER. YOUR JACKASS ADVERTISING HAS CRASHED MY COMPUTER, DESTROYED MY EMAIL AND CHANGED ALL MY SETTINGS MANY, MANY TIMES. IN ORDER TO GET THE COMPUTER TO FUNCTION AT ALL, I HAVE TO SPEND MANY, MANY HOURS SCREWING AROUND WITH IT. DO YOU THINK YOU ARE FABULOUS AND INNOVATIVE? YOU ARE JUST A BUNCH OF IDIOTS OUT OF TOUCH WITH ANYONE ON THE PLANET EXCEPT YOURSELVES.

IF I EVER SEE ANYTHING ABOUT DEVRIES UNIVERSITY (WHAT IS THIS? FOR SECRETARIES? OR ANY KIND OF CREDIT BULLSHIT, I WILL IMMEDIATELY TELL ANYONE AROUND THAT THESE PLACES AND THEIR ADVERTISING DESTROYED ANY CHANCE I HAD TO MAINTAIN CONTACT WITH THE WORLD OUTSIDE MY HOUSE.

SHERIDAN COLLINS\
NORTHERN NEW MEXICO

]]> By: Air and Liquid: Social Media and Ad Exchanges http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-82391 Air and Liquid: Social Media and Ad Exchanges Thu, 19 Mar 2009 21:18:33 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-82391 [...] increasingly liquid exchange will add value to online display advertising inventory beyond the functionality of an ad server with an open auction [...] [...] increasingly liquid exchange will add value to online display advertising inventory beyond the functionality of an ad server with an open auction [...]

]]> By: Chris Weiss http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/comment-page-1/#comment-33052 Chris Weiss Thu, 03 Apr 2008 13:49:38 +0000 http://www.mikeonads.com/2007/05/01/the-ad-exchange-model-part-i/#comment-33052 Mike, Great read on the exchange phenomenon! I really think it is the transparency that the exchanges bring to the table that has created their opportunity vs. the networks. Christopher Weiss Director of Marketing, LucidMedia http://www.lucidmedia.com/blog/ Mike,

Great read on the exchange phenomenon! I really think it is the transparency that the exchanges bring to the table that has created their opportunity vs. the networks.

Christopher Weiss
Director of Marketing, LucidMedia
http://www.lucidmedia.com/blog/

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