http://www.mikeonads.com/2007/03/23/why-do-i-see-ads-on-newyorktimenet-domainers/ Ramblings about online advertising, ad networks & other techie randomness Wed, 28 May 2014 09:36:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.mikeonads.com/2007/03/23/why-do-i-see-ads-on-newyorktimenet-domainers/comment-page-1/#comment-23 florian Fri, 23 Mar 2007 17:15:25 +0000 http://www.mikeonads.com/2007/03/23/why-do-i-see-ads-on-newyorktimenet-domainers/#comment-23 What about companies that spent a lot of money building brands - http://www.yieldmanger.com/ is showing ads for other adservers! If Right Media (who owns yieldmanager.com) wanted to buy the mistyped url now, they would probably face exorbitant demands. The URL would have no monetary value without Right Media having spent millions to build Yield Manager in the first place. Your theory works for normal words (candy.com), but the legal and ethical distinction between domainer and squatter becomes tricky once trademarked or even well recognized names are involved. What about companies that spent a lot of money building brands – http://www.yieldmanger.com/ is showing ads for other adservers!
If Right Media (who owns yieldmanager.com) wanted to buy the mistyped url now, they would probably face exorbitant demands. The URL would have no monetary value without Right Media having spent millions to build Yield Manager in the first place.
Your theory works for normal words (candy.com), but the legal and ethical distinction between domainer and squatter becomes tricky once trademarked or even well recognized names are involved.

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